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The North American market is the first to welcome the new 2025 Toyota Crown Signia, starting at $44,390 in the United States. The model has also launched officially in China, with a starting price of 314,000 RMB.
Toyota fits the Crown Signia with a proven 2.5-liter hybrid system. It delivers a combined 243 horsepower and fuel consumption as low as 5.8 liters per 100 kilometers.
01 Model Overview
Toyota is reshaping its legendary Crown brand. As a new masterpiece under this strategy, the 2025 Toyota Crown Signia represents a unique presence beyond traditional classifications.
It is neither a traditional sedan nor a pure SUV, but a precisely positioned crossover. The vehicle skillfully carves out a new segment between the Toyota Highlander and the Lexus RX.
From a design perspective, the Crown Signia offers a value proposition of “80% Lexus luxury at 20% of the cost.” This strategy clearly targets price-sensitive middle-class families seeking a premium experience.
In essence, through models like the Signia, the 2025 Toyota Crown series is expanding from a single sedan into a complete high-end family with various body styles.
02 Detailed Core Specifications
A closer look reveals Toyota’s careful consideration of its dimensions, powertrain, and technology.
The vehicle measures 4,930 mm long, 1,880 mm wide, and 1,620 mm high, with a 2,850 mm wheelbase. These dimensions provide ample interior space for five passengers.
The powertrain is a core strength. Every model combines a 2.5-liter engine with an electric motor for a total of 243 horsepower.
An E-CVT gearbox handles transmission, and some models offer an E-Four electronic all-wheel-drive system. Efficient hybrid technology enables a WLTC combined fuel consumption as low as 5.8L/100km.
The interior balances luxury and practicality. The trunk offers 570 liters of standard space, expanding to 1,470 liters with the rear seats folded. This earns it the title “most practical Crown SUV.”
| Category | Specification |
| Dimensions | 4930×1880×1620 mm |
| Wheelbase | 2850 mm |
| Powertrain | 2.5L Hybrid System |
| Max Power | 243 HP |
| Fuel Consumption | 5.8 L/100km (WLTC) |
| Drive | FWD / E-Four AWD (optional) |
03 Pricing and Launch Strategy
In the U.S., the 2025 Toyota Crown Signia comes in XLE and Limited trims. The XLE starts at $44,390, and the Limited at $48,790. Sales began in summer 2024.
In China, the Crown Signia starts at 314,000 RMB (~$44,000), within a 300,000-380,000 RMB range. Strong consumer interest in this new Toyota Crown 2025 model reflects robust demand for premium hybrids in the market for Chinese cars for sale.
Japan’s domestic market offers more powertrain choices, including a PHEV variant, starting at 6.35 million yen.
04 Design Language and Interior
The exterior boldly breaks traditional boundaries. The front pairs split-type LED headlights with a borderless grille for strong visual impact.
Fluid side lines and intricate creases create rich light and shadow. The rear features a full-width LED taillight and quad-exhaust layout, enhancing sportiness.
Inside, dual 12.3-inch screens form a cohesive digital cockpit. A two-tone center console with metallic trim elevates the sense of quality.
The cabin keeps essential physical controls, like AC buttons, for ease of use. Genuine leather seats with heating and ventilation ensure passenger comfort.
05 Market Competition
The Crown Signia faces competition in the mid-to-high-end market from traditional luxury brands, rival hybrids, and new energy brands.
Versus traditional rivals like the BMW X3, Mercedes-Benz GLC, and Audi Q5, the Signia’s main advantages are a more efficient hybrid system and competitive pricing.
Compared to luxury hybrids like the Lexus NX, the 2025 Toyota Crown Signia offers a price advantage with comparable luxury, making it ideal for value-conscious buyers.
Against emerging Chinese brands like the Li Auto L7, the Signia attracts range-anxious buyers with Toyota’s proven hybrid tech and no need for a charging station.
06 Potential Buyers and Advice
The 2025 Toyota Crown Signia suits consumers seeking a unique value. It fits families prioritizing practicality and fuel efficiency without sacrificing luxury.
For frequent urban drivers, its hybrid system offers excellent fuel economy and less refueling hassle.
Families needing a versatile vehicle will find its spacious trunk and flexible rear seats highly practical.
Note: The driving experience leans toward comfort. Some body roll may occur during spirited driving, which could benefit families prioritizing ride comfort.
More 2025 Toyota Crown Signia models are joining traffic worldwide. From California’s coastal highways to China’s urban elevated roads, this Crown-badged crossover is subtly changing perceptions of Toyota and hybrid tech.
Whether in North American dealer lots or as rising inquiries on Chinese cars for sale sites, all signs suggest this blend of tradition and innovation may pioneer a new segment.
