As the automotive market becomes more globalized, Volkswagen has officially elevated the 2025 Tayron from a China-specific model to a global strategic vehicle. This new SUV replaces the previous Tiguan Allspace. It is gaining international attention for its spacious 5+2 seat layout, variety of powertrain systems, and refined interior design.
01 Product Positioning and Market Strategy
Volkswagen originally developed the Tayron specifically for the Chinese market. The company first launched it at the 2020 Beijing Auto Show through its joint venture with FAW.
As global market demands shifted, Volkswagen decided to transition the Tayron into a global model, effectively replacing the Tiguan Allspace.
Chief Engineer Karl-Heinz Hel stated clearly in an interview that the Tayron would become a global strategic vehicle, moving beyond its China-exclusive status.
This strategic move positions the Tayron to fill the important gap in Volkswagen’s lineup between the Tiguan and the Touareg.
In China, people also know this car as the “Tanyue L.” This name reflects Volkswagen’s strategy of using different names for different markets.
02 Exterior Design and Dimensional Upgrades
The 2025 Volkswagen Tayron uses a subtle and sophisticated visual language. Its overall design looks more understated than many rival SUVs.
The front showcases a full-width radiator grille. Designers cleverly connected it to a streamlined, continuous LED light strip. An illuminated Volkswagen logo adds a modern touch.
Notably, the Tayron is a sibling model to the third-generation Tiguan. However, it boasts its own unique design language.
Distinctive features include the intersecting LED light bar at the rear and the illuminated front and rear logos. These elements help the SUV stand out without appearing overly flashy.
Regarding size, the 2025 Tayron measures 4770 (or 4792) mm long, 1852 mm wide, and 1660 mm high. Its wheelbase reaches 2791 mm.
The new Tayron is longer than the previous Tiguan Allspace. This increase provides more generous legroom for third-row passengers.
03 Interior Design and Technology Features
When you step inside the 2025 Tayron, you immediately notice Volkswagen’s balanced focus on practicality and technology.
The interior design is understated yet high-end, avoiding excessive flashy elements.
A large 15-inch touchscreen dominates the center console. A 10.25-inch digital driver’s display complements it.
This infotainment system is more user-friendly than some recent Volkswagen models. A new rotary volume control makes operation easier.
The vehicle keeps necessary physical buttons and knobs. This includes the frequently used touch-sensitive climate controls, which now have backlighting for better nighttime use.
Higher trim levels include a sliding panoramic sunroof, an upgraded Harman Kardon sound system, and leather seats with massage and ventilation functions.
04 Spacious Cabin and Practical Features
The 2025 Volkswagen Tayron offers both 5-seat and 7-seat layouts. This versatility meets the diverse needs of different families.
The second-row seats slide in a 60:40 split. They also feature a one-touch sliding function for easy third-row access.
For cargo space, the 5-seat version provides a substantial 885-liter boot. The 7-seat model still offers 345 liters of storage even with all seats in use.
After adjusting the second-row seats, luggage capacity expands to 2090 liters in the 5-seater and 1905 liters in the 7-seater.
The Tayron demonstrates better space metrics than the similarly sized Škoda Kodiaq. Its longer wheelbase and optimized body proportions contribute to this advantage.
05 Diverse Powertrain Systems
The 2025 Volkswagen Tayron uses the enhanced MQB Evo platform. It offers a wide range of powertrain options for different global markets.
Petrol options include a 1.5T mild-hybrid system (148 HP) and 2.0T low and high-power versions (204 HP and 262 HP).
Diesel options provide a 2.0-liter engine in 148 HP and 190 HP outputs.
Plug-in hybrid variants deliver 200 HP and 268 HP. They combine a 1.5-liter petrol engine, an electric motor, and a 19.7 kWh battery pack.
These PHEV models achieve a pure electric range of up to 75 miles (~120 km). They support 40 kW DC charging, replenishing the battery from 10% to 80% in just 26 minutes.
The 2.0-liter turbo petrol and high-power diesel models feature a 4Motion all-wheel-drive system. Other versions use front-wheel drive.
06 Global Market Price Comparison
Prices for the 2025 Volkswagen Tayron vary by market and configuration.
In the UK, the car starts at £39,850 (~$50,000 USD). The sporty R-Line version tops just over £50,000.
In Ireland, prices begin at €56,745 (~$61,000 USD). The high-end version costs €60,405 (~$65,000 USD).
The Tayron’s price in European and American markets is slightly higher than the “Tanyue L” in China. This difference reflects Volkswagen’s regional positioning and specification variations. If you are exploring the Chinese cars for sale market, the 2025 Volkswagen Tayron (Tanyue L) demonstrates the global competitiveness of Chinese auto manufacturing.
The 2025 Volkswagen Tayron’s global journey is just starting. It travels from Europe to Asia, and from the Americas to Africa. The model is no longer just a “China-specific car” but a crucial part of Volkswagen’s worldwide strategy.
Wherever you are, consider this new SUV for your car-buying list. It skillfully blends German engineering with a global vision. This is especially relevant for those following the 2025 Volkswagen Tayron, Volkswagen Tayron 2025 market.
